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4 OVERLOOKED ADVANTAGES OF TELEMARKETING (AND HOW TO GET THE MOST OUT OF THEM)

Although most organisations engaged in sales and marketing use telemarketing approaches for arranging meetings, the so-called cold calling can have a lot more hidden advantages. By discovering them, you can use them to create even bigger value.

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REPORT BY THE GLOBAL CALL CENTRE: INTERNATIONAL PERSPECTIVES ON MANAGEMENT AND EMPLOYMENT

This report is the result of the first international research on management and employment in call centres around the world, which included Asia, Africa, South America, North America, and Europe. The survey included almost 2,500 call centres in 17 countries and revealed that marketing approaches vary according to culture and nationality. The centres where the study was performed have a total of 475,000 employees.

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DO YOU LISTEN TO YOUR CALL CENTRE?

The calls of so-called low value can provide important information. The contents of these calls can help the company solve problems and bring long-term improvements in the business.

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USING TELEMARKETING TO SUPPORT A MARKETING CAMPAIGN

Telemarketing can be an effective tool to increase sales and customer responsiveness. Customers often find it easy and convenient to do business over the phone.

When integrating telemarketing in your sales program, make sure you use a systematic approach to increase sales and marketing activities. Telemarketing provides opportunities for increased sales and contacts with customers. It is fast and cost effective, and it also improves the level of service.

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CALL CENTRE GAMES – MOTIVATE YOUR STAFF – LET THE GAME BEGIN

The call centre game is a resource that helps increase sales or services of a team for customer productivity. Sales contests will reveal the winners. By using games to increase sales and arrange meetings with clients, you’ll create a team spirit, healthy competition, and fun challenges. Each activity has been tested on a real call centre team, and the results were well documented. You can easily adapt this game to your company and may even get new ideas on how to proceed.

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USING A TELEPHONE TO PROMOTE YOUR BUSINESS

If you want to improve your business, start using a telephone! Using your telephone to support your sales, marketing, and customer services, which is often referred to telemarketing, is a very powerful communication tool which should be used by all companies, as much as possible.

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GETTING THE MOST OUT OF A CALL CENTRE

If correctly used, a call centre could be of strategic importance. Call centres are an important part of marketing for many companies and represent a strategy for long-term cooperation with customers.

But it often happens that the management perceives it as a necessary expense rather than as a tool for acquiring new business.

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7 MEGATRENDS OF CALL CENTRES AND HOW TO MANAGE THEM

If one stays passive, it is like trying to ignore a tsunami. Megatrends are not just fads and are not going away. The trick is to accept changes and to always be ahead of others.

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B-TO-B BOOK OF LEADING GENERATIONS

A practical guide for creating quality and cultivating new deals, based on a proven, life-based marketing.

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FOUR METHODS FOR A MORE EFFECTIVE APPROACH TO ADVERTISING

Today, online advertising is the fastest method of advertising. In the days of the Internet, marketers focus on campaigns that can bring a large number of new customers and a higher revenue. Network marketing offers publishers and advertisers a greater response to their campaigns.

However, establishing and maintaining a campaign is a difficult, time consuming, and expensive process. In this document, we take a look at the problems that marketers face and four concrete solutions that publishers, advertisers, and agencies can implement immediately to ensure a more effective and simpler approach.

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B2B PROCEDURES FOR TRICKIER SALES

If you want to succeed, your B2B marketers must develop a good relationship with a potential client. What is B2B, and what are the main issues connected with this method of sales?

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2010 ADVERTISING GUIDE

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2013 ADVERTISING OPTIMISATION STUDY

What should the relations with customers be for it to affect the demand for companies’ products and services? How can they be more successful in sales in order to achieve new revenues?

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MULTI-CHANNEL MARKETING: CREATING A COMPETITIVE ADVANTAGE IN MORE DEMANDING MARKETING AND CUSTOMER INTELLIGENCE

Today, customers use a variety of ways to access products and services, often switching different ways within the same deal. If you understand how customers identify with your business and how they access information, you can optimise certain key points, get legitimate information, and make ensure that customers stay with your brand while looking through different marketing channels. You will also get to see the response to your campaigns and ensure that you spend your money effectively.

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VALUE OF SUGGESTIONS FOR DIFFERENT METHODS OF SALE

Consumers want low prices, but retailers should not overlook how buyers perceive value online and in stores.

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ADDITIONAL MEANS OF RETAIL

In a year of recession for retailers, online sales emerged as a bright spot. Why do so few companies use these various methods?

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HOLIDAYS ARE... PRACTICAL TACTICAL INSTRUCTIONS FOR A MORE DIVERSE FESTIVE PERIOD

Since 1995, Live Market, Inc. has been the main provider of electronic technologies that are helping fast growing companies successfully sell goods and services online. Designed with unique approaches for catalogue companies, retailers, direct marketers, and manufacturing companies, the company has contributed to the knowledge of how customers respond and thus implemented many improvements.

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101 WAY TO IMPROVE YOUR RESPONSE

You are responsible for the direct marketing programme. This may include regular mail, email, direct response advertising, or even DRTV. The success of your work is measured not on the attractiveness of the ad and on how well it is written, but on the basis of whether it works or not. What can you do to get a good response from potential customers?

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SALES IN RECESSION

Sales and management strategy for building a business in difficult economic conditions These are difficult times for sales. Customers are ordering less, dates of already concluded business deals are being changed, the number of suppliers is getting lower, and everyone is putting special attention to costs. Many companies have restructured, which resulted in a smaller number of employees who have to deal with a greater amount of work and responsibilities. More time is needed for closing a deal. The purchase decisions are more likely fall through, and the customers are less inclined to take risks. In addition, travel restrictions reduced the possibility of personal sales meetings. Even when the customer is eager to talk about business, the negotiations focus only on price. To make matters worse, the new circumstances effected an even higher competitiveness in the market, as vendors fight to get pieces of a smaller pie. Competitors resort to company buyouts. What are the three main principles of sales during the recession?

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USING YOUR SALES STAFF TO SPARK GROWTH

In the last year, we interviewed about 100 sales managers around the world from various industries in order to identify the key elements that distinguish true sales leaders from the losers. This article highlights four exciting ideas which the managers described as a force for sparking growth. These suggestions offer practical insights for sales teams, as well as the basis for a discussion among directors and other senior managers hoping to get more out of sales and investments in marketing.

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WHAT IS YOUR SALES STRATEGY DURING THE RECESSION?

Does your organisation see the recession as a problem for sale or as a strategic business opportunity? Most organisations see it as the missing opportunity for their business. Many companies respond to it only as something that slows down sales. However, one must be aware that there are major differences between slowdown of sales and the recession. If we understand these differences and take appropriate action on time, the companies can still operate despite the recession, and when the recession is over, they will have a greater growth potential, loyal customers, guaranteed income, and greater unity.

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